Cyberpunk 2077 – How CDP Did Everything Right

Part 1 – Ice Breaker


Remember when “..and have a great E3” meant that the fun had just ended?

If something was going to cut off Phil Spencer, it had to be heavy. It wasn’t the music, but the red font that got me.

I wasn’t completely sure, though. At the time, CD Projekt Red didn’t mean that much to me personally.

I’d played both The Witcher 2 and its highly regarded sequel, and while I could very much tell that the games were built with nothing but love and a lot of hard work, they just weren’t my cup of tea. Go ahead, I’ve heard them all 😀

Since it was the core gameplay of The Witcher that couldn’t quite grab me no matter how much I tried to like it, a chunky, mature cyberpunk game sounded right up my ally.

Yes please. (Image courtesy of the official CP2077 website)

And with CDPR’s already established pedigree in making fantastic RPGs, this had all the right ingredients to be something special. I was excited to finally be able to fully enjoy the work of this great studio.

The logo reveal had simply meant the game existed. Everyone knew it was going to be a while. When a publisher debuts a title with a logo and nothing else, they don’t know what it’s going to look like either.

But CDPR’s great track record wasn’t the only reason we had to believe CP77 could be great. At the very bottom of that trailer once the logo is finally revealed hid CDPR’s best chance of releasing a game of that scale and ambition in the next 10 years.


(Image courtesy of the Official Cyberpunk 2077 YouTube Channel)

Cyberpunk 2077 is based on a Pen & Paper Cyberpunk system created by Mike Pondsmith.


CDP had given themselves a huge break by building around an already established universe and story, and even a Role Playing system designed with them very much in mind, created by a legend in his field to boot.

And with Pondsmith heavily involved in Cyberpunk 2077 to make sure his life’s work is well executed when adapted into video game form, CDP had put themselves in a fine position to deliver a very special game.

With 57 years between the original source material, Cyberpunk 2020, and their new title, they had quite a few gaps to fill – and all the creative freedom to make their vision come to life.

But while CDPR was ready to continue working on their other incredibly ambitious upcoming RPG, The Witcher 3: Wild Hunt, they did have some idea of the direction they were going to take with Cyberpunk.

Clocking in at 2 minutes and 20 seconds, the Cyberpunk 2077 Teaser Trailer, which I highly encourage you to watch again, told us almost nothing about the final product. It did however achieve the exact goal it was meant to: Set a tone.

The music is always the first thing I notice. This is purely subjective, but the feelings the song of choice evoked further confirmed what I had suspected their direction would be.

They understood what we want from this game. They wanted that too. They got it right from day one.



Potent as it may have been, the reveal trailer was, in a way, an indication for what was about to follow: a slow burn.

CDP had played their hand as elegantly as they could have, and then they got to work.

And work meant silence.

For years we waited, carefully picking apart every rumor and false leak. Speculating and arguing about whether or not this was finally the year Cyberpunk would re-emerge.

Not a single word for over 4 years.

A long and deafening silence.













Half a year later, Phil Spencer stands in front of his E3 2018 audience.

“and have a great E3..”


Please look forward to Part 2 – When It’s Ready.


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